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In the eighties, a few firms started offering image consulting services specifically for events. Eventually, celebrities started hiring them for their everyday styling and life. Rachel Zoe, a fashion stylist and image consultant, became a fashion icon for styling celebrities.
What Does an Image Consultant Do? Image consultants work with clients to assess and align their current personal or professional image with desired goals. They may work to improve their clients' physical appearance, communication skills, and interpersonal skills as part of a holistic public relations strategy.
Image consultants vary in fees, with some charging hourly rates and others charging a flat fee for their services. Typically, those who charge an hourly rate will charge anywhere from $100 to $200 per hour, while those who charge a flat fee will typically charge between $500 and $2,000 for their services.
Image consultants tend to take a more holistic approach, looking at all aspects of their clients' appearance, including body language, communication skills, and etiquette. Stylists tend to focus more on fashion and may not provide advice on different aspects of their client's appearance.
Investing in an image consultant offers numerous benefits, from enhancing your professional image and boosting self-confidence to saving time and money on your wardrobe. An image consultant helps you discover your personal style, navigate dress codes and fashion trends, and build a strong personal brand image.