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musician Lil Nas X. “Vitaminwater from New York” stands in contrast to the brand's last major ad campaign, a 2022 effort starring pop musician Lil Nas X.);})();(function(){window.jsl.dh(z7TFZpbqAsTOkPIPpIOU6QQ__37,
50 Cent Made An Estimated $100M From His Vitaminwater Deal — And It Paved The Way For Artists Like Flo Rida. 50 Cent's famous Vitaminwater deal changed the course of Hip-Hop partnerships forever, and it continues to be the blueprint for artists today.
When 50 Cent partnered with Vitamin Water to endorse the brand, he didn't want cash. He wanted equity. Three years later, Vitamin Water was acquired by Coca-Cola resulting in a payday of $100m for 50 Cent.
$100-$150 million. When Coca-Cola acquired Glacéau, the maker of Vitamin Water, in 2007 for $4.1 billion, 50 Cent, with his reported 2.5% equity stake, earned a staggering $100-$150 million from the sale.);})();(function(){window.jsl.dh(z7TFZpbqAsTOkPIPpIOU6QQ__54,
Vitaminwater, which is owned by Coca-Cola, ran a poster campaign with the line enhanced hydration for the nation – delicious and nutritious. The Advertising Standards Authority received three complaints that the nutritional claim was misleading because the drink contained a large amount of sugar.