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FAQs
Gwyneth Paltrow - goop.com | LinkedIn.
actress Gwyneth Paltrow. Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as police your thoughts and eliminate white foods, and the slogan Nourish the Inner Aspect.);})();(function(){window.jsl.dh(rgrGZvXHI_iswPAPiqyVkAo__31,
Goop got its name when branding legend Peter Arnell told Paltrow that all successful internet companies have double o's in their name. So she added that to her initials GP.
Gwyneth Paltrow (born September 27, 1972, Los Angeles, California, U.S.) is an American actress and lifestyle innovator who was best known for her film portrayals of intelligent and complex characters. In 2008 she created goop, a lifestyle brand.
Loehnen said; the two are no longer in touch. As for her departure, Ms. Loehnen will say only that it was time to move on, and that the direction the company was going in — selling more wellness products — had become less interesting to her. “My interests were moving out of this idea of self-optimization,” she said.