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FAQs

Pepsi enlisted the pop queen, Beyoncé, for their advertising campaigns. Her star power and incredible stage presence resonated with Pepsi's target audience, amplifying the brand's visibility and market share.
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue.
To learn about some of the most successful campaigns companies have launched with celebrities, keep reading below.
  • Travis Scott & McDonald's. ...
  • Amy Schumer & Tampax. ...
  • Snoop Dogg & Corona. ...
  • Ryan Reynolds & Mint Mobile. ...
  • Jon Lovitz & Playology. ...
  • Shaquille O'Neal & Papa John's. ...
  • Chrissy Teigen & Blue Apron.
Nike is also very well known for another aspect and that is its consistent use of celebrities to endorse the brand. In fact one of the most successful collaborations between a brand and a celebrity is that of Nike and Michael Jordan.
Coca-Cola is no stranger to celebrity endorsement, working with many big stars throughout the decades. From LeBron James, Taylor Swift, Selena Gomez, Elvis Presley to Marilyn Monroe, the brand knows the power of celebrity influence in ensuring that fans flock to them to satisfy their thirst cravings.