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Are celebrity names copyrighted: 59 Photos

Bizarre Things Famous People Have Tried to Trademark - Business Insider

FAQs

Obtaining consent from the celebrity or their estate is a common practice. Licensing agreements define the terms under which the name can be used and help avoid legal issues.
Trademarks Registrations and Celebrities. Many celebrities have successfully secured federal trademark registrations, including former President Donald Trump, former First Lady Melania Trump, Beyonce and Jay-Z, Taylor Swift, Rihanna, Victoria Beckham, Justin Bieber, Bruce Springsteen, Katy Perry, and Kylie Jenner.
The CAP Code for non-broadcast advertising states that advertising should not unfairly portray or refer to people in an adverse or offensive way. The Code urges (but does not require) advertisers to obtain written permission before: referring to or portraying members of the public or their identifiable possessions.
Currently, there is no specific legislation that prohibits you from using a famous person's image or identity to create or inspire your product without their express consent. However, there are two legal avenues that they can drive their Ferrari down to stop you from using their likeness.
In practice, consider how much you are piggybacking on the celebrity's fame to sell your book. While it's not a legal rule, the more your work calls attention to itself due to someone else's fame, the more likely you are going to get a cease-and-desist letter or face a lawsuit.