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FAQs
Marta Ortega is continuing to elevate the brand image and positioning of Inditex's flagship retail chain.
Popular brands that don't advertise their products are:
- Rolls Royce.
- Tupperware.
- Ferrero Rocher.
- Zara.
- Lamborghini.
- Naturals Ice Cream.
Top Earner: Michael Jordan tops the list as the highest-paid Nike spokesperson, earning $60 million annually. Legacy Deals: Even after retirement, athletes like Michael Jordan and Kobe Bryant continue to earn millions from Nike endorsements.
In 1900, Coca‑Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. Since then, sports and entertainment have become part of the DNA of the Coca‑Cola Company.
These campaigns featuring high-profile stars, such as Alicia Keys, Florence Welch, Jared Leto, and the late David Bowie, have helped Gucci to create a perception of exclusivity and opulence in the minds of its customers. Gucci's use of celebrity endorsements has also encouraged customers to be more loyal to the brand.