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Celebrities on wheaties box: 60 Photos

The history behind the tradition of Olympians appearing on Wheaties boxes

Its the extra honor bestowed on many Olympic athletes: after you win gold, you may end up on a box of Wheaties. Heres how the...

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There have been a total of seven spokespersons for the Wheaties brand since 1958, listed here with their date of selection:
  • Bob Richards – 1958.
  • Caitlyn Jenner – 1977.
  • Mary Lou Retton – 1984.
  • Walter Payton – 1986.
  • Chris Evert – 1987.
  • Michael Jordan – 1988.
  • Tiger Woods – 1998.
Here are our Top 10 Wheaties boxes.
  • Mary Lou Retton (1984) This was the most talked about Wheaties box of all time. ...
  • Michael Jordan (1988) Like everything, Jordan changes the game. ...
  • Caitlyn Jenner (1976) ...
  • Tiger Woods (1998) ...
  • Michael Jordan (1991) ...
  • Walter Payton (1986) ...
  • “The Magnificent Seven” (1996) ...
  • Detroit Pistons (1989)
The athlete who has appeared the most on a Wheaties box is Michael Jordan. Michael Jordan, the retired American professional basketball player, has appeared on the front of Wheaties boxes more than any other athlete, a total of 18 times, making him the most visible athlete on the cereal boxes.
The first athlete to appear on a Wheaties box in 1934 was the American baseball player Lou Gehrig. Lou Gehrig, who played as a first baseman for the New York Yankees, was featured on the cereal box, marking the beginning of a long-standing tradition of featuring successful athletes on the iconic Wheaties boxes.
In 1978, Jenner snagged one of the sports world's biggest honors: appearing on the Wheaties cereal box.