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Mean Tweets

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Youtube - @Jimmy Kimmel Live

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I see “Celebrity Mean Tweets,” the segment of Jimmy Kimmel's show that has celebrities read mean tweets written about themselves, as reestablishing the parasocial nature of fan/celebrity interactions that occur on Twitter and utilizing traditional media to do so.
General celebrity usage. Twitter can be used by celebrities, athletes, and other famous people for their own self-promotion. However, many celebrities either only partially maintain their accounts or do not actually maintain their own accounts at all.
Some reply to their fans, some don't really engage with their followers, and some close their accounts and never return. If you want your favorite celebrity to reply there are ways you can engage them with your tweets. By retweeting and using strategic hashtags, you can attract your celeb's attention.
For a single tweet, the celebrity who earns the least earns $252. That's Frankie Muniz of Malcolm in the Middle fame who goes by the handle @frankiemuniz on Twitter where he has over 175,000 followers. The best paid celebrity earns a whopping $13,000 per tweet.
They rarely check their DMs, because they get millions of DMs a day. But there ARE some celebs who reply to their fans on social media.