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FAQs
The founder Charaf Tajer is French-Moroccan, retelling luxury with his background in architecture and already a well-known fixture in circle of the “new school” class of fashion creatives with the likes of Virgil Abloh has since had his designs worn by everyone from Burna Boy, Rosalia, Skepta, Lil Nas X, DJ Khaled, J ...
Charaf Tajer is the founder and creative director of Casablanca, a luxury fashion house known for its colourful silk shirts. The Paris-based label has collaborated with New Balance, Globetrotter, and LVMH-owned jeweller Bulgari (its first partnership with a major luxury house).
Casablanca is a modern reimagining of the timeless apres-sport aesthetic. Applying Neapolitan tailoring techniques to tennis inspired statement pieces. Casablanca offers pieces for wearing when the days exertions are done, but the night has not yet begun.
F L A U N T. Charaf Tajer is the founder of French Moroccan brand, Casablanca — an allegory of old-world elegance. Previously tied with the Parisian street-couture label, Pigalle, and discothèque, Le Pompon, his anticipated dream of the Casablanca brand became reality in 2018.
Casablanca garments exude a sense of quality and attention to detail. Each piece is meticulously crafted using premium materials such as silk, satin, and cashmere, ensuring a luxurious and comfortable fit.