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G-Star RAW - Wear Your Denim Till the End

We believe in making denim that lasts a lifetime. Or even longer. Raw denim gives you another look at every stage of life....

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Inspirations of their designs come from vintage military apparel from around the world. Models for the brand include Liv Tyler, Max Verstappen, Mathias Ranegie, Girls' Generation, former World Chess Champion Magnus Carlsen, Clémence Poésy and musician Sergio Pizzorno.
As the brand continues its journey, skilfully blending reinvention with its core values, the narrative of G-Star RAW continues to captivate fashion enthusiasts around the globe.
ABOUT G-STAR. But we are not just another denim brand. We're RAW. Since 1989, we have been pushing the boundaries of denim design, manifesting our own future of denim. Hardcore Denim is the philosophy that pushes us to invent, explore and take craftsmanship to another level.
We're genuinely excited to welcome Pharrell into the G-Star mission in order to reimagine the future of denim together.” G-Star will expand and continue its partnership with Bionic Yarn. With Pharrell as new co-owner, G-Star's sustainability initiatives will remain a core focus to innovate the future of jeans.
G-STAR has tapped the king of Afro-Fusion, Burna Boy, as the star of its new global brand campaign.