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The New Balance 990 sneakers have a massive celebrity following that includes model Kaia Gerber, actor Timothee Chalamet, actress Emma Roberts, influencer Kourtney Kardashian and singer Rita Ora. They were even Steve Jobs' sneaker of choice back when the 99X collection first launched in 1982.
True to its roots, the brand ensures excellent arch and heel support, promoting proper foot alignment and reducing discomfort during extended wear. Premium materials, including real suede, leather, and breathable mesh, are just the cherry on top. Celebrities are rocking New Balance sneakers like never before.
The 550s model, defined by their chunky low-top design, are by far the most popular, worn by everyone from Hailey Bieber to Taylor Swift who caused a massive surge in searches after wearing a red and black pair to her first Chief's game.
Since then, their universal appeal has only grown — New Balance has become one of the most in-demand sneaker brands of the moment.
- We Got Now. 2024. Coco Gauff. Shohei Ohtani. Sydney McLaughlin-Levrone. Jamal Murray. Tyrese Maxey. Cameron Brink. Bukayo Saka.
- The only right way to run, is your way. #RunYourWay.
- The Made in USA Fall/Winter collection begins with a seasonal exploration of classic grey. Now available.