Celebrity endorsement examples 2021: 59 Photos
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Pepsi enlisted the pop queen, Beyoncé, for their advertising campaigns. Her star power and incredible stage presence resonated with Pepsi's target audience, amplifying the brand's visibility and market share.
There are three main types of celebrity endorsements: paid, unpaid, and ambassadorial. Paid endorsements are when a celebrity receives money in exchange for promoting a product or service. This can be through advertisements, public appearances, or product placements.
Michael Jordan and Nike arguably have the best celebrity endorsement in history. The basketball legend's association with the brand didn't just sell shoes; it inspired a generation of athletes and sneaker lovers. In their first three years of the endorsement, Nike aimed to make $3 million from the “Air Jordan”.
Advantages. Celebrity endorsements can build brand equity. An example of this is Nike. Prior to Michael Jordan, Nike mostly sponsored tennis and track athletes and decided to expand their market, which increased sales to become a multibillion-dollar company.
Coca-Cola is no stranger to celebrity endorsement, working with many big stars throughout the decades. From LeBron James, Taylor Swift, Selena Gomez, Elvis Presley to Marilyn Monroe, the brand knows the power of celebrity influence in ensuring that fans flock to them to satisfy their thirst cravings.