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Why You Should Adopt Celebrity Endorsements [+Tips and Examples] | Pepper  Content

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Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue.
McDonald's: Justin Timberlake, $6 million for “I'm lovin' it” song. Diet Coke: Taylor Swift, $26 million for “endorsement deal” 7UP: DJ Tiesto, $30 million for 7X7 campaign. Pepsi: Britney Spears, $50 million for commercials.
Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity's fame and image to promote a brand or product. Other use cases include not-for-profit organizations that leverage a celebrity's fame to raise awareness or funding around a cause.
Most Successful Celebrity Endorsements. Nike's Just Do It campaign with Michael Jordan, Pepsi's campaigns with Beyoncé and Britney Spears, and Dior's fragrance campaigns with Charlize Theron and Natalie Portman are some of the most iconic examples.
Endorsement is a channel of brand communication in which a celebrity acts as the brand's spokesperson and certifies the brand's claim and position by extending his/her personality, popularity, stature in the society or expertise in the field to the brand.