Celebrity perfume commercials: 59 Photos
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Lily-Rose Depp has fronted a fragrance campaign for Chanel, Harry Styles has done the same for Gucci, while Dua Lipa is a fragrance ambassador for Yves Saint Laurent. Meanwhile, Zendaya has gone straight to the top of the beauty pile as the face of Lancôme's Idôle scent. Others opt for boutique scents.
Karen Post, branding expert and founder of The Branding Diva, points to three significant factors when a brand chooses a celebrity to endorse its scent: the ability to “evoke the right emotions based on the brand strategy,” credibility that is aligned with the fragrance, and a capacity to “engage beyond just appearing ...
Based on sales data from our website, the best-selling celebrity perfume is Cloud by Ariana Grande.
Scent / brand | Celebrity | Label |
---|---|---|
show Xpose line | Christina Aguilera | Sarantis |
Christina Aguilera Fragrances | Elizabeth Arden, Inc. | |
Ditch by Jonas Åkerlund | Jonas Åkerlund | The Perfumer's Story by Azzi |
show Konvict fragrance duo | Akon | Akon Fragrances |
Prada announces the worldwide launch of Prada Paradoxe, the new women's fragrance that celebrates the multi-dimensionality of a woman impossible to frame. The campaign features Emma Watson, who plays both the starring role in the film short and makes her directorial debut in realising the film.