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Celebrity spokesperson ads: 59 Photos

Why do Companies go for Celebrity Advertisements?

Eds Heinz Ad

Heinz Tomato Ketchup superfan, Ed Sheeran, came to us with a great idea for a Heinz Advert based on his own experience....

Views: 9425910
Youtube - @Heinz

FAQs

Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity's fame and image to promote a brand or product. Other use cases include not-for-profit organizations that leverage a celebrity's fame to raise awareness or funding around a cause.
To learn about some of the most successful campaigns companies have launched with celebrities, keep reading below.
  • Travis Scott & McDonald's. ...
  • Amy Schumer & Tampax. ...
  • Snoop Dogg & Corona. ...
  • Ryan Reynolds & Mint Mobile. ...
  • Jon Lovitz & Playology. ...
  • Shaquille O'Neal & Papa John's. ...
  • Chrissy Teigen & Blue Apron.
Celebrities are chosen as endorsers because of the perceived link that exists between them and the product. It appears that they might be perceived as having more expertise than created spokespersons. Trustworthiness is the honesty, integrity and believability the endorser possesses.
Most Successful Celebrity Endorsements. Nike's Just Do It campaign with Michael Jordan, Pepsi's campaigns with Beyoncé and Britney Spears, and Dior's fragrance campaigns with Charlize Theron and Natalie Portman are some of the most iconic examples.
Celebrity branding has become a marketing strategy to help appeal a brand to new consumers. They are a way for brands to increase their sales and grow their market, having a huge influence on society as they are seen as opinion leaders.