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From celebrity appearances — including everyone from Sandra Dee to “Mean” Joe Greene to Whitney Houston, Keanu Reeves and, yes, even Marilyn Monroe — to memorable musical numbers and parched polar bears, Coca-Cola's commercials have always found a way to tap into popular culture.
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- I'd Like to Buy the World a Coke (1971)
- Hey Kid, Catch! ( 1979)
- Northern Lights (1993)
- Holidays are Coming (1995)
- Happiness Factory (2006)
- Happiness Machines (2010)
- Reasons to Believe in a Better World (2011)
- Share a Coke (2011- present)
In 1900, Coca‑Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark.
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However, Clark became famous as a model in 1895 when she became the first woman to be featured on a tin Coca-Cola tray. Hilda Clark remained the advertising face of Coca-Cola until February 1903 when she married Frederick Stanton Flower in New York, taking the name Hilda Clark Flower.